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SIC'S VISION

DRIVING THE FUTURE OF MOTORSPORTS & EDUTAINMENT

 

At PETRONAS Sepang International Circuit, we are redefining the motorsports experience not just as a racetrack, but as a dynamic hub for innovation, learning, and entertainment. Our mission is anchored on three strategic pillars:

01

Creation of New Revenue Streams

We’re constantly exploring innovative ways to generate value, from digital activations to lifestyle experiences and commercial partnerships.

02

Cost Optimisation

Efficiency is key. We continuously streamline operations to ensure sustainable growth without compromising quality or performance.

03

Maximizing Opportunities

From global events to grassroots talent, we unlock potential at every level, creating opportunities that fuel both passion and progress.